Our Privacy Policy

Introduction

The Psychedelic Theatre (“we”, “us” or “our”) respects your right to privacy and is committed to protecting your personal information. This policy explains what information we collect, why we collect it, how we use it, and the choices you have. It covers information you provide through our website at thepsychedelictheatre.com and any related mobile sites, applications, social media channels or contact methods (collectively, the “Services”). Please read this policy carefully – by using our Services, you accept the practices described here. 

This policy is drafted to meet the requirements of the Protection of Personal Information Act, 4 of 2013 (POPIA) in South Africa and aligns with global privacy best practices. If you do not agree with this policy, please do not use our Services.

Our Services are operated by The Psychedelic Theatre, a division of Multi Media (Pty) Ltd (registered in South Africa). Our postal address is Damarakloof, R304 Klipheuwel Rd, Stellenbosch, 7607. You can contact us at info@thepsychedelictheatre.com or by calling +27 79 148 1933.

What personal information do we collect?

We collect information so we can provide our services, respond to your enquiries and improve our business. Depending on how you interact with us, we may collect the following:

  1. Information you provide directly – such as your name, email address, phone number, date of birth, gender, payment details and postal address when you:

    • fill in our contact forms;

    • request booking information;

    • register for an account or mailing list;

    • post content (e.g. comments, testimonials); or

    • Send us an email or call our offices.

  2. Information automatically collected – including IP address, browser type, operating system, device identifiers, referral URLs, pages visited, session information and cookie data. We collect this information through cookies and similar technologies to analyse how you use our Services and to tailor content.

  3. Information from third parties – such as payment processors (for example, if you make a purchase), advertising networks, analytics providers and social media platforms. We may receive demographic and usage information to better understand our audience and improve our marketing.

  4. Special categories of information – We do not intentionally collect sensitive personal information (e.g. religious beliefs, health data) unless you voluntarily provide it or as required by law (for instance, verifying a performer’s eligibility to work). If you share sensitive data, you consent to our processing it for the purpose for which it was provided.

How we use your personal information

We use your personal information for the purposes set out below (to the extent permitted by law):

  • To provide and improve our Services – including delivering content, managing bookings, personalising pages, administering accounts, providing customer support and analysing website performance.

  • To communicate with you, such as sending booking confirmations, invoices, event announcements, newsletters or responding to enquiries.

  • To process payments – Your payment details are processed by third‑party payment processors; we receive a confirmation that the payment was successful, but we do not store full card details.

  • To verify identity – For certain roles (e.g. performers or suppliers), we may require identity documents or tax information to comply with legal obligations and to pay you.

  • To advertise and market – We may use your contact details and demographic data to send you promotional messages where you have consented. You can opt out of marketing at any time.

  • To ensure security, we use personal information to detect fraud, block abusive IP addresses, and protect the safety of our users.

  • To comply with legal obligations – We may process or share data to comply with legal requirements, court orders, or to enforce our terms.

Sharing of personal information

We do not sell your personal information. We may share it in the following situations:

  1. Service providers – with trusted partners who help us operate the Services, such as hosting providers, payment processors, data analytics services (e.g. Google Analytics), email marketing platforms or event ticketing services. These providers are bound by confidentiality obligations and are only allowed to use the data to perform services for us.

  2. Legal compliance and protection – with law enforcement, regulators or courts when we believe disclosure is necessary to comply with law or protect our rights or users’ safety.

  3. Business transfers – if we reorganise or transfer part or all of our business, personal information may be transferred as part of that transaction. We will continue to ensure your information is protected.

  4. With your consent, we may share your information with third parties not described in this policy when we have your explicit consent to do so.

Where we share personal information outside of South Africa, we will ensure it is transferred only to countries that offer an equivalent level of data protection, or we will use contractual safeguards (e.g. data processing agreements).

Cookies and tracking

We use cookies and similar technologies to recognise your browser or device, learn more about your interests, provide features and services and deliver adverts. Cookies are small text files placed on your device. We use them to:

  • Remember your preferences (e.g. language or region);

  • Understand how users interact with our Services (analytics);

  • Improve our content and services; and

  • Deliver adverts and measure their effectiveness.

You can set your browser to reject cookies or alert you when a cookie is placed. Please note that disabling cookies may affect the functionality of the site.

For more details about our use of cookies, please refer to our Cookie Policy.

Retention and security of personal information

We store personal information only for as long as necessary for the purposes described above or as required by law. When we no longer need it, we will securely delete it or anonymise it.

We have implemented technical and organisational measures to protect your information from loss, misuse, unauthorised access and disclosure. However, no data transmission over the internet is completely secure; you provide information at your own risk. If you suspect any breach of your information, please contact us immediately.

Your rights and choices

Under POPIA and other applicable privacy laws, you have the right to:

  • Access – request a copy of the personal information we hold about you. We may charge a reasonable fee to cover administrative costs.

  • Correct – request corrections to inaccurate or incomplete information;

  • Delete – request deletion of your information in certain circumstances (e.g. when we no longer need it);

  • Object/withdraw consent – object to certain processing activities or withdraw consent at any time (this does not affect processing before withdrawal);

  • Complain – if you believe we have not complied with applicable privacy laws, you can contact the Information Regulator of South Africa.

To exercise these rights, email info@thepsychedelictheatre.com. We will require proof of identity before processing your request.

Changes to this policy

We may update this policy from time to time. If we do, we will post the updated version on this page and update the “Effective date” at the top. We encourage you to review this policy periodically. Continued use of our Services after a change indicates your acceptance of the updated policy.

Contact us

If you have any questions or concerns about this policy or how we handle your personal information, please get in touch with us at info@thepsychedelictheatre.com or at Damarakloof, R304 Klipheuwel Rd, Stellenbosch, 7607. You also have the right to complain to the Information Regulator (South Africa) at complaints.IR@justice.gov.za.